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PREEDA GROUP
Preeda Group won 2 awards from the big stage, “Property Guru Thailand Property Awards” and Award Winner - Residential High Rise Architecture Thailand at the International Property Award - Asia Pacific, a world-class stage from England, along with showing a new project, “Solez Phahonyothin - Pradipat”, a luxurious mixed-use building in the CBD area.
With over 60 years of experience in real estate of PREEDA GROUP, PREEDA GROUP consists of: 1. Preeda Construction Limited Partnership that has been operating construction projects, real estate development and project consulting for over 45 years, focusing on quality and results that meet customer needs. 2. Preeda Holding Company Limited which is a subsidiary of Preeda Construction Limited Partnership, established to conduct real estate development business, construction contracting business and project consulting. 3. Preeda Real Estate Company Limited is a subsidiary of Preeda Construction Limited Partnership, operating real estate development for sale. 4. Kritsanakarn Company Limited, a manufacturer of KK 4-hole bricks, large blocks, fast construction, economical, produced to TIS 153-2540 standards, aims to develop brick production in the country to step into the industrial stage.
The 3rd generation heirs of PREEDA Group led by Mr. Palm Preedanon, Executive Director of Preeda Real Estate Co., Ltd., Mr. Pitipat Preedanon, Managing Director of Preeda Holding Co., Ltd. and Miss Piyachat Preedanon, Managing Director of Preeda Real Estate Co., Ltd., developers of quality real estate projects, gave us the opportunity for a special interview about receiving the 18th Property Guru Thailand Property Awards in the Design Awards (Best Condo Architectural Design) category for the Grene Prime Don Mueang-Songprapha project last year.
In addition, most recently, it has won the Award Winner - Residential High Rise Architecture Thailand for its Solace Phahol Pradipat project, which was entered into the International Property Award - Asia Pacific, a world-class stage from England, with Lord Richard Best, Chairman of the Jury, and Miss Audrey Yeo, Leader Asia Pacific, LIXIL Group, presenting the awards.
Mr. Palm Preedanont
Executive Director
Preeda Real Estate Co., Ltd.,
Mr. Palm Preedanont, Executive Director of Preeda Real Estate Co., Ltd., said that he is responsible for the management of the juristic person. The success of the Grene Prime Don Mueang-Songprapha project, which received the award, is due to the commitment to developing projects with quality standards at all times. In addition, with the project size of 8 buildings in total, the development area is divided into 3 phases, with construction starting in 2018, 2020, and 2023, respectively.
Therefore, the management of the juristic entity under the management of the affiliated companies has resulted in the continuous care and development of quality projects and the care of the residents to make them happy. These are all important factors that the company assumes to have made them win this award.
“We intend to develop the project into a residential area where residents can experience happiness and be impressed by our project. Within the project, we have facilities for daily life, a large convenience store, and an electric car charging station. Furthermore, participating in the award competition is a guarantee of a quality project with high standards. Even though we are not a large company, we can develop a project with outstanding quality comparable to projects of large companies.
In addition, winning an award is an important part that will build confidence for residents that they will receive a quality, reliable and good after-sales service, which is in line with our policy of striving to impress residents in terms of receiving quality products that meet their current and future lifestyles, suitable for long-term living,” said Mr. Palm.
Legacy Wing
“Live Worldticle Life, the most complete vertical happiness world”
The 10th floor is a common area that meets all the needs of different relaxation, whether it is a 7-meter long Private Pool Bar, a 29-meter long Panoramic Swimming Pool, the Oasis Fitness, a 200-square-meter gym with a 6-meter ceiling height, a Private Onsen, a separate male and female onsen pool, a Private Spa & Beauty that supports makeup services or makeup lessons, a playground and a lawn covered with courtyard flooring, and an Uban Farm area for growing vegetables.
The 11th floor caters to those who love to exercise, with a Sport & Game Lounge, a Pilates & Yoga Room with equipment, and a Dance Studio that supports dance training or courses. The 19th floor is an area that supports work, meetings, and parties, equipping with a Meeting Room, Broadcast Room, Sky Private Kitchen, Party Deck, and Outdoor Dining, for example.
On the 20th floor, there will be a Skywalk Way area, a garden area for relaxing, Floating Daybed and Sky Garden Deck. In addition, there is a Rooftop floor with an Observation Deck and a Star Deck that meet the relaxation needs of everyone in the family, following the concept of "Being with us means everything ends here. It is the most complete vertical happiness world. Live Worldticle Life"
For the Grene Condo Don Mueang – Song Prapha project, it is a low-rise condominium project with 8 floors and 8 buildings designed under the concept of Vacation Condo, each phase has a different concept. It is located on a total area of 17 rai on Song Prapha Road, Don Mueang Sub-district, Don Mueang District, Bangkok.
The construction of the project is divided into 3 phases: Phase 1 has 3 buildings with 575 units, designed in the Maldives style; Phase 2 has 3 buildings with 569 units, designed in the Miami style. And Greene Prime is designed in the concept of The Santorini, emphasizing the beautiful white and blue colors, along with various common area; 2 buildings with a total of 344 units, and also has a store area of 5 units, in which the project has brought a 7-11 convenience store to open within the project. Currently, Phase 3 is in the process of opening for sale and has received increase in response from those interested consecutively.
In terms of facilities within the project, there are gardens on the 1st floor and a playground, a 6 x 25 meter swimming pool with a separate kid pool measuring approximately 4 x 4 meters, a fitness room, a jogging track around the project, a sauna, a social lounge, a beach lounge area, a meeting room, an indoor co-working space, an outdoor co-working space, a pavilion, and a barbecue area, a security system in the project with key card access, a smart barrier gate system, CCTV cameras, and a 24-hour security system.
In addition, the project has installed 4 EV charging stations, 2 AC charging heads and 2 DC charging heads, which are fast charging heads (Fast Charge), taking up to 20-30 minutes, depending on the type of vehicle. Preeda Group sees that having Fast Charge charging heads alongside AC will help meet the lifestyles of the new generation more completely.
Private Spa & Beauty Salon
In addition, the Solace Phahol Pradipat project is also outstanding with its convenient location and easy travel. The project is located in a potential location in the heart of Pradipat, a center for offices and large government agencies. It is conveniently accessible by electric train and private car because it is close to main roads, including Rama VI Road and can connect to Phahon Yothin Road and expressways.
Including, the project is close to 3 electric train lines: BTS Saphan Khwai, MRT Bang Sue and SRT Krungthep Aphiwat, with Shuttle Services to and from the project. In addition, the project is surrounded by various facilities, such as Big C Saphan Khwai, La Villa Ari, Central Ladprao, Chatuchak Weekend Market, Samsenwittayalai School, Vimut Hospital, Vichaiyut Hospital and Faculty of Medicine, Ramathibodi Hospital, Mahidol University, etc.
The executive concluded by saying that the company has quality teams, whether they are designers, architects, construction engineers, project and system engineers, and all suppliers who have helped and supported the Solace Phahol Pradipat project and other projects to achieve the set goals. With various qualities, it has resulted in beautiful work and the people who will benefit the most are the customers who come to buy the project.
“We would like to introduce leave you with Solace Phahol Pradipat, our newest and most popular project, with which we intend to do our best. We have adjusted the design to be consistent with and respond to the needs and lifestyles of the residents, as much as possible. We are confident that residents will receive very good products at affordable prices, including the Grene Condo Don Mueang – Songprapa and Grene Prime projects, which were designed with care and selected quality materials as well,” said the executive.
Private Onsen
Mr. Pitipat Preedanont
Mr. Pitipat Preedanont, Managing Director of Preeda Holding Co., Ltd., talked about the long-term business plan. With experience and expertise in land development and real estate projects, the company has a unique strength in designing and developing by itself. Therefore, when investing or developing projects in various locations, it is necessary to analyze and take into account how each location has different potential, which customer groups are in the area, and which areas should be developed when the time is truly right.
“Our Sollace project has been planned for a long time, but was delayed during the COVID-19 pandemic. When everyone started to know about Bang Sue Central Station (the name at that time) which was a vaccination center and later changed its name to Krungthep Aphiwat Central Station, and the opening of the new parliament building, the area in Pradiphat zone also grew and became more well-known. Therefore, in developing the project further, it must be considered appropriate and worthwhile to invest,” said Mr. Pitipat.
In terms of marketing plans, the project has currently opened for pre-sales since March 2024 and up until now (July 2024), over 40% has been sold. It is expected to be officially launched within this year and has set a goal to be able to close sales of the project within 2024-2025 due to factors from the continuously increasing feedback, with confidence in the quality guarantee awards and a variety of complete facilities that respond to the lifestyles of city people.
For the current target group, the focus will be on marketing via online media. At the beginning of July 2024, the “Live Worldticle Life” commercial was launched to reinforce the concept of “Live Worldticle – The most complete vertical happiness world”. It reflects life through the perspective of working-age people who enjoy an unconventional lifestyle, which Solace Phaholyothin-Pradipat can support all activities.
Managing Director
Preeda Holding Co., Ltd.,
For the Solace Phahol Pradipat project, which is the latest project under construction and is expected to be completed in 2026, it is a 50-storey mixed-use building. Inside, there are 524 residential units (Studio, 1 Bedroom, 2 Bedrooms, Loft 1 Bedroom and Loft 2 Bedrooms), 29 office units and 5 shops. It is located on an area of over 3 rai on Pradipat Road, Phaya Thai District, Bangkok.
The project area also stands out with various facilities, such as the 1st floor with a large green area and parking in the form of Conventional Parking and Auto Parking. Auto Parking has been designed to accommodate over 60% There is also a connecting walkway between the parking lot and the building, so residents do not have to walk to the front of the building's lobby, making it more convenient for residents to enter and exit.
In addition, there is a Smart Locker area designed outside the building lobby. If food or items are delivered, the rider will place them at that point and residents can come out to receive them in their own lockers. This was designed after the COVID-19 outbreak to keep distance between delivery staff and residents and reduce direct contact.
Miss. Piyachat Preedanont
For details of the awards the company has received, Miss. Piyachat Preedanont, Managing Director of Preeda Real Estate Co., Ltd., said that after the Grene Prime Don Mueang-Songprapha project received the Property Guru Thailand Property Awards, the company also submitted the Solace Phahol Pradipat project to compete in the International Property Award - Asia Pacific, a world-class stage from England, and was able to win the Asia Pacific Championship in May 2024.
Meanwhile, in September this year, the company also plans to send the Solace Phaholyothin - Pradipat project to compete in the Property Guru Thailand Property Awards 2024, and next year, it is expected to compete in the International Property Awards again in other categories. The project has many outstanding features and the company is confident that it will definitely win the award.
“With the intention from the project design stage, concept design, material selection and construction quality control, to provide good quality products, as well as after-sales service that can take care of the project and residents without having to worry about the building deteriorating or other problems to provide convenience, from these quality policies, we are confident in every award that we have entered,” said Miss. Piyachat.
Managing Director
Preeda Real Estate Co., Ltd.,
